About ActionCOACH
ActionCOACH is one of the world’s leading coaching organisations. The South West branch offer tools and services that help businesses to identify where they can improve and grow. It’s been successfully driven by the expertise of Peter Rolliston – with over 20 years of experience, including Marketing and Human Resources, he focuses on understanding each individual business’s unique requirements, challenges, and goals. As a result, the results that he achieves with his clients are really excellent.
ActionCOACH offer free complimentary business assessment to give business owners the opportunity to explore how working with a coach would improve their business.
If you would like to learn more about what they do, head to their website!
What they wanted
ActionCOACH South West wanted a new website that would complement the original ActionCOACH website, requiring research into the brand and it’s target audience.
They also wanted customers to have a way of booking events online. With the large number of events that the company put on, this meant that the site would need to be easy to update regularly and link to their Customer Relationship Management system (CRM).
ActionCOACH had set themselves the goal of driving more traffic to their new website once it went live. They wanted to be able to rely on their website to consistently drive more leads for their business. They asked us to increase their search engine ranking using SEO in order to achieve this goal.
The end results
I went through the usual process of designing a website, but spent more time researching the main ActionCOACH website in order to use it as a reference point when putting wireframes together. I wanted to make sure that when people landed on the South West branch’s site, they immediately made the connection to the huge ActionCOACH brand.
The development team worked hard to ensure that the site was easy to use. We build most of our websites using WordPress [#link] which is perfect for sites that need frequent updating. Our backend team worked on integrating the site with their CRM system, making the entire course booking process much easier for them.
Once the site was live, our marketing team worked on getting the website onto the first page of search engines using proven SEO strategies and content writing that aligned with these strategies.
As a result, the number of leads that ActionCOACH receive has increased significantly, and 100% of these leads have been converted into customers! This is because we concentrate on not only increasing website traffic, but increasing the quality of the traffic too. After all, it doesn’t matter if you get millions of visitors every month if none of those visitors are interested in buying anything from you!
"We approached Stellasoft to design a second website to complement our original website. They understood the design concept, especially with respect to ActionCOACH brand guidelines. Our website links to our CRM system, enabling the booking of our Events to be automated. With their support and training we can update our events and add blogs, and their ongoing support is without fault. They have a range of products and services to suit their clients, regardless of size or industry. We have already recommended them to our clients who have seen superb results, and continue to recommend them. If you are considering getting a new website then arrange to have a conversation with them over a coffee and see how your website can start working for you!" - Peter Rolliston, Director at ActionCOACH South West
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